Ethical Principles

 

1. Respect for People

Respect for people is one of the foundational principles of the institution. It provides services within a framework of respect for its patients, employees, work, stakeholders, and the environment.

 

2. Transparency

The institution acts in accordance with openness, accountability, and transparency in all its fields of activity and business processes.

 

3. Scientific Basis

It provides services based on scientific principles, combining past experience with contemporary knowledge.

 

4. Trust and Reputation

The institution’s reputation is protected by following open communication channels, without compromising its principles of accuracy, honesty, and reliability.

 

5. Contribution to Society

The institution develops social responsibility projects, including involving non-governmental organizations, to respond to society’s changing expectations and be part of the solution. It encourages employees to participate in these projects on a voluntary basis.

 

6. Healthy Living

Our institution views the protection of oral and dental health as the foundation of a healthy life. In this context, it has adopted the fundamental principle of ensuring our patients achieve a state of complete functional, aesthetic, and general health well-being during treatment processes.

 

7. Occupational Health and Safety

Employee safety is among the institution’s primary objectives. It takes all necessary precautions for occupational health and safety and provides training to employees. Employees are also expected to act in accordance with occupational health and safety procedures, rules, and relevant legislation.

 

8. Justice and Equal Opportunity

The institution treats all its stakeholders fairly, without discrimination based on color, gender, ethnic identity, nationality, religious beliefs, or other differences.

 

9. Information Security and Confidentiality

The institution takes necessary measures to protect the personal data of all stakeholders, archives records kept for legally specified periods, and follows legal procedures against actions such as the unlawful processing, dissemination, or reproduction of this data.

 

10. Preventing Conflict of Interest

The institution conducts its relationships with all stakeholders impartially and fairly. Employees do not use their titles or authority to provide unfair advantage to themselves, their relatives, or third parties.

 

11. Internal and External Communication

Communication with internal and external stakeholders is based on the principles of honesty, professionalism, and reliability. It follows a communication policy that ensures an accurate and timely flow of information.

 

12. Shared Business Culture

It views all stakeholders with whom it interacts in its processes as part of the team and establishes solid relationships within the framework of its values.

 

13. Disclosure

It communicates all types of information to the right places, the right people, at the right time, in a transparent, clear, and understandable manner, in accordance with legislation.

 

14. Autonomy

The institution takes initiative in line with its strategic goals and objectives with all stakeholders.

 

15. Social Media/Media Use

The institution exhibits a responsible, honest, ethical, and professional stance when using social media tools. It refrains from any posts that could damage our corporate image and respects the intellectual property rights of third parties. Information in printed materials and on digital platforms is evaluated ethically.

 

16. Legal Compliance

While conducting its activities, the institution acts in compliance with all regulations, including laws, directives, and communiqués, as well as International Agreements to which the Republic of Türkiye is a party. It follows and implements legal changes.

 

17. Anti-Corruption

The institution is against breach of trust and all forms of corruption. All employees and stakeholders acting on behalf of the institution are obliged to comply with these rules and legislation.

 

18. Corporate Representation

The institution adopts courtesy and respect as fundamental principles. All employees pay attention to their personal appearance and avoid behaviors that could damage the institution’s reputation when using communication tools and body language.

 

Responsibilities

In addition to legal responsibilities, the institution is meticulous in fulfilling the responsibilities listed below towards its customers, employees, suppliers and business partners, competitors, society, humanity, and the Esnan Dental Clinics name.

 

1. Legal Responsibilities

We conduct all our domestic and international activities and transactions within the framework of the laws of the Republic of Türkiye and international law. We provide accurate, complete, and understandable information to legal regulatory bodies and institutions in a timely manner. While conducting all our activities, we maintain an equal distance to all public institutions and organizations, administrative bodies, non-governmental organizations, and political parties, without expectation of any benefit, and fulfill our obligations with this sense of responsibility.

 

2. Responsibilities Towards Our Patients

The institution provides service with a proactive, patient satisfaction-oriented approach that responds to patients’ needs and demands at every stage, from application to discharge, in the shortest time and most accurate way. Services are delivered on time and under the promised conditions; patients are treated with respect, dignity, justice, equality, and courtesy. We adhere to national pricing principles to ensure the standard and correct billing of services provided.

 

3. Responsibilities Towards Employees

We ensure that employees’ personal rights are fully and correctly utilized. The institution approaches its employees honestly and fairly, committing to a safe and healthy working environment with equal opportunities. We make the necessary efforts for the individual development of employees, support their voluntary participation in appropriate social and community activities with social responsibility awareness, and observe the balance between work life and private life.

 

4. Responsibilities Towards Our Partners

In line with the goal of creating value by prioritizing the institution’s continuity, we avoid taking unnecessary or unmanageable risks and aim for sustainable profitability. We act within the framework of financial discipline and accountability; we manage the company’s resources, assets, and our working time with an awareness of efficiency and savings. We take care to increase our competitive power and invest in areas that have growth potential and will provide the highest return on invested capital. In public disclosures, we provide timely, accurate, complete, and understandable information regarding our financial statements, strategies, investments, and risk profile.

 

5. Responsibilities Towards Suppliers/Business Partners

We act fairly and respectfully, as expected of a good stakeholder, and show the necessary diligence to fulfill our obligations on time. The confidential information of individuals, organizations, and business partners we work with is carefully protected.

There is some evidence of positive associations between patient experience and measures of the technical quality of care and adverse events. Overall, it was more common to find positive associations between patient experience and patient safety and clinical effectiveness than no associations. Conclusions The data presented display that patient experience is positively associated with clinical effectiveness and patient safety, and support the case for the inclusion of patient experience as one of the central pillars of quality in healthcare.

 

6. Responsibilities Towards Competitors

We compete effectively, only in areas that are legal and ethical, and avoid unfair competition. Marketing activities are conducted in accordance with laws and ethical principles. We support efforts to establish the targeted competitive structure within society.

 

7. Responsibilities Towards Society and Humanity

The protection of democracy, human rights, and the environment, as well as education, charity, and the elimination of crime and corruption, are of utmost importance. With the awareness of being a good citizen, we act sensitively as a pioneer in social issues; we strive to take roles in non-governmental organizations and services for the public good, and in appropriate activities related to these issues. Bribes or gifts of excessive value, etc., products and services are not given or accepted.

 

8. Responsibilities Towards Esnan Dental Clinics

All stakeholders trust the institution thanks to its professional competence and honesty. We strive to maintain our reputation at the highest level. We offer services within the framework of professional standards, commitments made, and ethical rules, and show the necessary dedication to fulfill our obligations. We take care to provide services in areas where we are and believe we will be professionally competent, and aim to work with stakeholders who meet the criteria of integrity and legitimacy.

 

9. Employee Responsibilities

Esnan Dental Clinics’ policies and procedures, along with the ethical rules, detail how to behave and how work should be done. Compliance with these rules is the primary responsibility of all employees. In this regard, employees are responsible for:

• Acting in accordance with laws and regulations under all circumstances.
• Reading, understanding, internalizing, and acting in accordance with the rules, principles, and values in the Institutional Code of Ethics.
• Avoiding behaviors that disrupt the efficiency of the working environment by creating rumors or gossip about the institution or colleagues.
• Acting in accordance with the principle of equal opportunity in the patient care process.
• Learning the general policies and procedures applicable to the institution and those specific to their jobs.
• Consulting their manager and human resources about potential violations concerning themselves or others.
• Promptly reporting potential violations by themselves or others; communicating these notifications in writing, with or without their name, to their manager or human resources.
• Following the defined processes designed to assist in acting in accordance with the rules and resolving problems.
• Cooperating with the Ethics Committee and Disciplinary Committee in ethics investigations and keeping information related to the investigation confidential.

10. Managerial Responsibilities

Managers at our institution have additional responsibilities beyond those defined for employees under the Code of Ethics. Accordingly, managers are responsible for:

• Ensuring the creation and maintenance of an institutional culture and working environment that supports ethical rules.
• Setting an example with their behavior in the application of ethical rules and educating their employees on these rules.
• Encouraging employees to submit questions, complaints, and notifications regarding ethical rules.
• Providing guidance on what to do when consulted, taking all notifications seriously, and forwarding them to the Medical and Ethics Committee as soon as possible when deemed necessary.
• Ensuring that the business processes under their responsibility are structured to minimize risks related to ethical issues and implementing the necessary methods and approaches to ensure compliance with ethical rules.
• Providing guidance and consultancy on questions and issues raised by employees regarding ethics within the institution.
• Referring medical non-conformities that cannot be resolved within the institution or require investigation to the Medical and Ethics Committee.
• Contributing to the resolution of internal ethical non-conformities reported to them, in line with the requests of the Ethics Committee and Disciplinary Committee.
• Reporting ethics-related questions and non-conformities that reach them, along with their outcomes, to the Ethics Committee and Disciplinary Committee regularly or upon request.
• Monitoring and tracking the effectiveness of ethical practices within the institution and supporting their implementation.

 

11. Other Responsibilities

The institution’s senior management is responsible for the effective implementation of the institution-specific Ethical Principles that may be established within this framework and for creating a culture that supports this. The Ethical Principles and all related policies are reviewed, revised, and documented by the Human Resources and Quality Unit with the recommendations of the Ethics Committee and Disciplinary Committee, and announced to the Institution with the approval of the General Manager.

The Human Resources and Quality Unit is responsible for:

• Informing employees about the Code of Ethics, providing training at regular intervals to ensure the clarity of policies and rules, and maintaining continuous communication with employees on this subject.
• Ensuring that new hires read the Code ofEthics and are informed about it.

Institutional managers, in cooperation with the Ethics Committee and Disciplinary Committee, are responsible for:

• Guaranteeing the confidentiality of complaints and notifications made under the Code of Ethics and protecting individuals after their notifications.
• Ensuring the job security of employees who make notifications.
• Guaranteeing that complaints and notifications are investigated in a timely, fair, consistent, and sensitive manner, and decisively taking the necessary actions as a result of violations.

Those who violate the Ethical Principles and/or institutional policies and procedures will be subject to various disciplinary sanctions, up to and including termination of employment, in line with the “Disciplinary Procedure.” Disciplinary sanctions will also be applied to individuals who approve, direct, or are aware of inappropriate behaviors and actions that lead to rule-breaking but fail to make the necessary notification properly.

The ethics-related issues mentioned above are sent to the Ethics Committee. Decisions from the Ethics Committee are approved by the General Manager. With the approval of the Ethics Committee, the practices are implemented by the Human Resources Unit.